Scagnetti Jewellers

SEO Recovery Plan Tracker

Overall Progress

0%

0 of 34 tasks completed

Critical13
High11
Medium4
Ongoing6

Total Tasks

34

Completed

0

In Progress

0

Not Started

34

Progress by Phase

P1
0/4 (0%)
P2
0/5 (0%)
P3
0/4 (0%)
P4
0/4 (0%)
P5
0/3 (0%)
P6
0/5 (0%)
P7
0/9 (0%)
Phase 10/4

Discovery: Know What You're Working With

1

Export 16 Months of Google Search Console Data

CriticalNot Started
SEO LeadWeek 1
H1U1
2

Pinpoint the Exact Traffic Drop Date

CriticalNot Started
SEO LeadWeek 1
H1U1T1
3

Identify Top Pages That Lost Rankings

CriticalNot Started
SEO LeadWeek 1-2
H1U1
4

Document All Lost Keyword Rankings

HighNot Started
SEO LeadWeek 2
H1T1
Phase 20/5

Rebuild: The Diamond Guide Transformation

1

Rewrite the Diamond Guide with Perth-Specific Insider Knowledge

CriticalNot Started
Adriano or Vairo / Content LeadMonth 2
H1U1
2

Shoot Original In-House Diamond & Jewellery Photography

CriticalNot Started
Adriano or Vairo / PhotographerMonth 2
H1T1
3

Film a Stone Evaluation Video with Adriano or Vairo

HighNot Started
Adriano or VairoMonth 2-3
H1T1
4

Add Contrarian Guidance: When Bigger Isn't Better

HighNot Started
Adriano or Vairo / Content LeadMonth 2-3
H1U1
5

Add Real Client Stone Selection Stories

MediumNot Started
Content Lead / Adriano or VairoMonth 3
H1U1
Phase 30/4

Enhance: Category Pages That Help Shoppers

1

Add Introduction Copy to Every Category Page

CriticalNot Started
Content LeadMonth 2-3
U1H1
2

Build Browse Filters: Style, Metal, Budget, Stone Type

HighNot Started
Dev / UX LeadMonth 3
U1
3

Create a 'Not Sure Where to Start?' Guidance Block

HighNot Started
Content Lead / UX LeadMonth 3
U1H1
4

Set Up Bidirectional Internal Links Between Guides and Products

HighNot Started
Content Lead / DevMonth 3
H1U1
Phase 40/4

Storytelling: Bespoke Commission Case Studies

1

Create the Case Study Template and Client Permission Process

CriticalNot Started
Content Lead / OperationsMonth 3
H1T1
2

Publish Your First Bespoke Commission Case Study

CriticalNot Started
Content Lead / Adriano or VairoMonth 3-4
H1T1
3

Set Up Monthly Case Study Publication Schedule

HighNot Started
Content LeadMonth 4-6
H1T1
4

Add Workshop Production Photography to Every Case Study

MediumNot Started
Photographer / Workshop TeamMonth 4-6 (ongoing)
H1T1
Phase 50/3

Cleanup: Remove the Dead Weight

1

Identify All Pages with Under 10 Visits in 12 Months

CriticalNot Started
SEO LeadMonth 2-3
H1U1
2

Decide Each Page's Fate: Improve, Consolidate, or Noindex

CriticalNot Started
SEO Lead / Content LeadMonth 2-3
H1U1
3

Execute Noindex Tags and 301 Redirects

HighNot Started
Dev / SEO LeadMonth 3
H1U1
Phase 60/5

Authority: Earn Real Mentions

1

Pitch the Scagnetti Family Heritage Story to Wedding Publications

CriticalNot Started
Founder / PR LeadMonth 3-4
T1
2

Offer Expert Commentary to Perth Lifestyle Journalists

HighNot Started
Adriano or VairoMonth 4-6
T1H1
3

Cross-Promote with Perth Wedding Photographers & Planners

HighNot Started
Marketing LeadMonth 4-6
T1
4

Claim and Complete Perth Business Directory Listings

MediumNot Started
Marketing LeadMonth 3
T1
5

Create a Signature Annual Content Asset

HighNot Started
Adriano or Vairo / Content LeadMonth 5-7
H1T1
Phase 70/9

Measure & Sustain: Track What Matters

1

Set Up the Monthly Measurement Dashboard

CriticalNot Started
SEO LeadMonth 4
H1U1T1
2

Track Organic Impressions & Clicks Per Page

OngoingNot Started
SEO LeadMonthly (ongoing)
H1U1
3

Monitor Average Session Duration on Category Pages

OngoingNot Started
SEO LeadMonthly (ongoing)
U1
4

Track Branded 'Scagnetti' Search Volume

OngoingNot Started
SEO LeadMonthly (ongoing)
T1
5

Count Quality Mentions & New Backlinks

OngoingNot Started
SEO Lead / Marketing LeadQuarterly (ongoing)
T1
6

Monitor Bespoke Consultation Bookings

OngoingNot Started
Operations / Marketing LeadMonthly (ongoing)
U1T1
7

Resist the Urge to Publish Generic Content

OngoingNot Started
EveryoneAlways (forever)
H1U1
8

Don't Expect Overnight Results — Here's the Real Timeline

MediumNot Started
EveryoneRead now, reference always
H1U1T1
9

9-Month Strategy Re-evaluation

CriticalNot Started
Founder / SEO LeadMonth 9
H1U1T1